How To Build A QSR Chain | SummitUp By Elevation | Ep. 8
Description
🍕🍔 New SummitUp episode!
India’s QSR market has been on a tear. 450-500 new stores are being added in this space each year.
However, it still remains massively underpenetrated. Changing consumer habits and rising discretionary expenditure are expected to make QSRs one of the biggest spend pools in the years to come.
So what will it take for a new QSR brand to win in this market?
In this meaty episode, Chirag Chadha and Vaibhav Chowdhury from our consumer brands practice join Vishy V to decode the secret sauce for building a large, profitable QSR brand in India. Among other things, the conversation digs into:
Why QSRs can become VC-fundable businesses
Getting the right throughput per store by optimizing menu, pricing, etc, as the first step to find early PMF
Figuring out unit economics and the 'box model' to enable rapid scaling
Key ingredients for building a strong moat
Is the rise of food delivery a boon or bane for QSRs?
At Elevation, we’ve been tracking & investing in the sector for over 10 years and have had the privilege of partnering with brands like Chaayos (Nitin and Raghav), which has grown to become India’s most loved and largest tea café chain. If you are building in QSR, we would love to speak with you.
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